The Direct-Booking Engine
Get more bookings direct. Pay the OTAs less.
Agoda and Booking.com are good at finding you guests. They also take 15 to 20% of every stay. This package gives your property the photos, the website and the WhatsApp replies to win more of those guests back, directly.
Is this for you?
Sound familiar?
- 01
Most of your bookings come through an OTA, and the commission stings every month.
- 02
You answer the same WhatsApp questions about price, check-in and parking late at night.
- 03
Your photos were taken on a phone and don't show what the place actually feels like.
If two of these sound like your week, this package was built for you.
Your numbers
What are the OTAs costing you?
Your numbers, worked out on your screen. This is an estimate, not a promise of results.
- RM1,200
- paid in commission each month
- RM14,400
- paid in commission each year
- RM3,600
- kept a year if 25% book direct
Moving 25% of bookings direct keeps about RM300 a month with you instead of the OTA.
How it runs
The 90 days, month by month.
Production first. Then the systems that bring people in. Then we tune.
- Month 1
Make it look like the place it is
- Two days on site with a three-person crew: rooms, exteriors, the view and drone footage.
- A 2-minute film with licensed music, cut for Facebook and Instagram.
- A one-page website with rooms, amenities and house rules, linked to your booking channel.
- Month 2
Switch on the bookings
- A WhatsApp assistant that replies instantly with prices, photos and your location pin.
- Facebook and Instagram ads built around your film, sending guests to your WhatsApp.
- Month 3
Tune what works
- Ads adjusted on real enquiry numbers, not guesses.
- A plain report: how many enquiries came in, from where, and what they cost.
Pricing
One price. Two ways to pay.
Pay monthly
- Month 1
- RM2,999
- Month 2
- RM1,499
- Month 3
- RM1,499
- Total
- RM5,997
The shoot and setup land in month one, so that month costs the most.
After 90 days, if you want it
Ads, the WhatsApp concierge and the booking system, kept running and adjusted. Optional, cancel with 30 days' notice.
RM899 a month
For comparison Most agencies charge RM4,000 to RM5,000 for a two-day shoot with a drone crew. Add a website at my standard RM3,200 and you're past RM7,000 before a single ad runs.
Prices cover Kota Kinabalu and Penampang. Ad spend is paid directly to Meta and isn't included. Shoots further afield may add travel.
No lock-in
Everything stays yours.
- Every photo and video file, in full resolution
- The website and your Google Business Profile
- Your ad account, paid from your own card
- Your WhatsApp number and the chat history
If we stop after 90 days, the files, the site and the accounts are yours to keep. Nothing is held back.
Hospitality, from the inside
I ran marketing and communications for Sutera Sanctuary Collection: campaigns, content, media relations and KOL visits across the Sutera properties. Your homestay gets the same thinking, at a size that fits.
Questions
Before you ask.
Do I have to leave Agoda or Booking.com?
No. Keep them for discovery. This package is about turning repeat guests, referrals and social traffic into direct bookings, where there's no commission to pay.
Who pays for the ads?
You do, straight to Meta with your own card, so the ad account stays yours. I run the campaigns. Most owners start with RM600 to RM1,200 a month.
My property is outside Kota Kinabalu. Can you still shoot it?
Yes. Travel and accommodation for the crew are quoted separately, based on distance.
Why 90 days?
The shoot, the website and the setup cost the most, and they all land in month one. Spreading the package over three months keeps that first bill manageable and gives the systems time to show results.
What happens after the 90 days?
You keep everything. If you want me to keep the ads, content and systems running, there's an optional monthly fee from month four. If not, we stop there, with no lock-in.
Is ad spend included?
No. Ad spend is paid directly to Meta from your own account, so you keep full control. My fee covers running the campaigns.
Can I pay monthly?
Yes. Pay the lump sum upfront and save, or split it over three monthly payments.
Other industries
Let's see if it fits.
A free 20-minute call. I'll tell you honestly if this package is right, or if something smaller would do.
Razie AlfiedanYou'll talk to me, not an account manager.