Work
Work that had a job to do.
My own cafe, the in-house campaigns that came before the studio, and the design and video work in between.
RADU Brews & Bites
A weekend garage cafe by the river that I run with my brother. I designed the brand and built the ordering system that became OREDI Smart POS.
Read the case studyBefore Nuaie
On the client side of the table.
Years of in-house marketing taught me what a business actually needs from a studio. The full story
2024 to 2026Sutera Sanctuary Collection
Marketing and Communications Manager
Brand, public relations and performance marketing across Meta, Google and TikTok. Directed video from storyboard to final cut, designed promotional material, menus and signage, and organised media and KOL visits.
2023 to 2024Gleneagles Hospital Kota Kinabalu
Assistant Marketing Manager
Annual marketing plans and budgets, and campaigns including "Strike Out Stroke" and Children's Day. Content across medical specialties that supported the hospital's monthly revenue targets.
2021 to 2023K.K.I.P. Sdn. Bhd.
Digital Marketing and Graphic Executive
Digital advertising, website and social media for property launches, including V21 Residence, which reached RM100 million in sales within six months.
Video
Projects I've been part of.
Design
Print, packaging and social.
Your project could be next.
Tell me what you're working on, and roughly when you need it.
Razie AlfiedanYou'll talk to me, not an account manager.