Designer by training, marketer by trade, and the person you'll actually talk to at Nuaie Studio. I've been doing this work since 2012, most of it in-house for a hospital, a lodge group and a property developer.
Sabah Institute of Art · MY-LANGUAGE · Bandwidth Magazine
Diploma in Graphic Design
Videographer
Graphic Designer
I studied graphic design at the Sabah Institute of Art and finished in 2013 as the Most Promising Student of my year.
Before I graduated I was already behind a camera, filming international shoots for English learning software, and laying out pages for Bandwidth Magazine, where I also covered events and interviewed people.
Running an event at Gleneagles
2016 to 2018
Design and events
Gleneagles Hospital Kota Kinabalu
Graphic Designer and Event Organiser
I designed the hospital's marketing material and organised large corporate and public health events.
BT Print days
Portraits and juices, 2020
2018 to 2021
Learning the business side
BT Print · On my own
Sales and Marketing Manager
Small business owner
At BT Print I moved into sales and marketing, measured on monthly revenue. I consistently met or beat the target.
When the pandemic hit, I ran a small business of my own selling fruit and juices, painted commissioned portraits, and organised community fitness classes.
Launch campaign at K.K.I.P.
2021 to 2023
Selling a launch
K.K.I.P. Sdn. Bhd.
Digital Marketing and Graphic Executive
I ran the digital side of property launches: the ads, the website, the social channels and the design and copy for everything printed and posted. The V21 Residence launch reached RM100 million in sales within six months.
"Strike Out Stroke" campaign
2023 to 2024
Back, running the plan
Gleneagles Hospital Kota Kinabalu
Assistant Marketing Manager
I went back to Gleneagles to write the annual marketing plans, manage budgets and run campaigns like "Strike Out Stroke" and Children's Day, with content across medical specialties.
Brand, public relations and performance ads on Meta, Google and TikTok. I directed video from storyboard to final cut, designed menus and signage, and organised media and KOL visits.
The studio today
Aug 2026 to now
Why Nuaie
Nuaie Studio
Founder and Creative Director
Nuaie is my nickname, hence Nuaie Studio.
After years as the client, I know what you need from a studio: clear prices, honest timelines, and work that brings in customers. I also run a cafe, so I know what it's like when the marketing budget is your own money.
Today that covers websites, brands, video and social media, and custom systems like OREDI Smart POS, which started at my own cafe.
Doing the right thing isn't just a preference, it's the baseline. I prioritize honesty, transparency, and ethical decision-making in every project and partnership.
02
Absolute Professionalism
I believe in showing up prepared, communicating clearly, respecting timelines, and delivering work that speaks for itself.
03
Grace Under Pressure
Roadblocks happen. When things get complicated or deadlines compress, I stay focused, level-headed, and dedicated to finding the solution.
Toolkit
What I work with.
The tools behind the work, ticked off.
Design
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
SketchUp
Video
Adobe Premiere Pro
Adobe After Effects
Storyboard to final cut
Ads and growth
Meta Ads
Google Ads
TikTok Ads
Google Business Profile
Build
Websites built for search and AI
Custom web systems
AI tools for research and drafts
English and Bahasa Malaysia
Education and training
Diploma in Graphic DesignSabah Institute of Art, 2010 to 2013. Most Promising Student, 2013.
Leader's Track Training ProgramLearning Edge, 2026
Leadership TrainingLearning Edge, 2024
Giving back
Guides
RM5,000 for mountain guidesRaised through art sales for guides affected by the Sabah earthquake.
Heart Fund
RM1,000 for the Sabah Heart FundRaised through commissioned portrait paintings.
Sabah Art GalleryA regular at the weekly art workshops.
2010 to 2015
2016 to 2018
2018 to 2021
2021 to 2023
2023 to 2024
2024 to 2026
Aug 2026 to now
